• The national average asking price (around £378,000) currently buys a four-bedroom detached house in Scotland, or a one-bedroom flat in London
• North Lanarkshire in Scotland was where buyers could get the most for their money, with five-bedroom detached homes averaging £376,052
• Buyers are weighing up value carefully, with affordability remaining a key driver for the locations home movers are considering

New Rightmove research reveals just how differently the same budget plays out in different parts of the country. For £378,000, the current national average asking price, you could be looking at a four-bedroom detached home in the North East or Scotland, or a one-bedroom flat in London*.

The gap between regions is striking. Buyers in Scotland, the North East and Yorkshire can stretch their budget to four- or even five-bedroom properties in some local areas. Meanwhile, in London, the same money typically buys a flat, and in some parts of the capital, a studio.

Rightmove’s property expert Colleen Babcock says: “Buyers are weighing up value more carefully in the current market, and this analysis shows just how much variation there can be in what the same budget buys in different parts of Britain. Affordability remains a key driver of buyer behaviour, and many movers are taking the time to compare what they can get for their budget before making a decision.”

What does £378,000 buy in each region right now?

East Midlands: a 4-bed semi-detached house

The East Midlands is one of the stronger-value regions for buyers with an average asking price sitting comfortably below the national figure. Buyers can typically expect to get a four-bedroom semi-detached home for around £378,000.

In some parts of the region the budget stretches further still. For example, in Nottingham and Charnwood, five-bedroom semi-detached homes average £370,786 and £377,605 respectively.

East of England: a 3-bed semi-detached house

Sitting just under the national average, in the East of England, you can buy a three-bedroom semi-detached home for around the national average house price. While that’s more modest than the family-sized properties available in the North and Midlands, the region offers proximity to London and generally good commuter links, as well as a mix of coastal and rural settings that continue to attract buyers priced out of the capital.

London: a 1-bed flat

London is in a category of its own when it comes to what £378,000 buys. Across the capital as a whole, the average asking price sits at £369,305 for a one-bedroom flat, and you’d have a good choice of areas with that budget. However, for some popular boroughs such as Tower Hamlets and Hackney, the same budget would buy you a studio flat.

North East: a 4-bed detached house

The North East offers some of the strongest buying power in England, with four-bedroom detached homes available for around the £378,000 national average. For buyers who can be flexible on location within the region, there’s potential to go even further. County Durham currently has five-bedroom semi-detached homes averaging £367,424, well within the national average.

North West: a 4-bed semi-detached house

The North West comes in just under the national average house price for a four-bedroom semi-detached house. Liverpool is a standout for buyers looking to maximise space, with five-bedroom terraced properties averaging £356,357 and well beneath the £378,000 mark. The region also offers strong transport links, a strong jobs market and a wide range of residential areas.

Scotland: a 4-bed detached house

In Scotland, you can buy a four-bedroom detached house for roughly the national average asking price, and in some areas the value is even greater. North Lanarkshire has five-bedroom detached properties averaging £376,052. It’s worth bearing in mind that Scotland operates under a different property buying process and tax system (Land and Buildings Transaction Tax rather than stamp duty), and prices quoted are ‘offers over’, so buyers should factor that in when comparing prices and costs across borders.

South East: a 3-bed flat

The South East is a broad region with significant variation in pricing, but on average you’ll be able to afford a three-bedroom flat for around the national average asking price. Areas closer to London tend to push prices up, while parts of Kent, Sussex and Hampshire can offer more for the same budget. Buyers here are often trading access to the capital against affordability, and transport links are typically a key factor in where they look.

South West: a 3-bed flat

In the South West, you can buy a three-bed flat for below the national average asking price, but what that money buys varies a lot within the region. Coastal and rural areas that saw strong demand during and after the pandemic continue to see homes fetching higher prices, so buyers may find greater value by looking at smaller towns and inland locations.

Wales: a 4-bed semi-detached house

Wales offers solid value for buyers looking for family-sized homes, with a four-bedroom semi-detached property averaging well below the national average. That leaves scope for some to buy above the regional average, or to hold back budget for renovations or moving costs. The country also has its own property transaction tax (Land Transaction Tax), which buyers should account for when planning their budget.

West Midlands: a 4-bed semi-detached house 

In the West Midlands, a four-bedroom semi-detached home is the typical outcome for buyers with a budget around the national average house price. Worcester is a good example of local value within the region.

Here, four-bedroom semi-detached homes average £377,175. Birmingham’s ongoing investment and connectivity improvements continue to attract buyers to the region from London and the South East.

Yorkshire and The Humber: a 4-bed semi-detached house

Yorkshire and The Humber is another region where buyers can find plenty of choice at or below the national average. In some areas, £378,000 will stretch even further. For example, Kirklees currently has five-bedroom terraced homes averaging £359,308, while five-bedroom terraced properties in the East Riding average £337,642.

What £378,000 buys you across the country

*House price data from the Rightmove House Price Index (June 2026).

This analysis looks at homes currently listed for sale on Rightmove, grouping listings by local authority, property type and number of bedrooms. Areas with fewer than 25 listings have been excluded.