Brooklinen’s Luxe Sateen Collection Refresh Highlights Market Appeal

### Brooklinen Relaunch: The Sequel That Surprises Few things evoke skepticism like a product sequel, especially when it involves one of our favorite home goods brands. We've seen plenty of lackluster follow-ups that seem to miss the mark, leading to justified apprehension. Take you on a journey through some notorious cinema flops: *The Matrix Revolutions*, *Jaws: The Revenge*, *Camp Rock 2: The Final Jam*. Upon hearing about Brooklinen’s revamped Luxe sateen sheets, I wondered if history might repeat itself. Would this relaunch merely aim to rekindle past enthusiasm? Brooklinen, since its inception in 2014, has transformed the direct-to-consumer bedding market. Their original sheets quickly climbed to the top of various "best-of" lists, becoming a staple in our home and countless others. As fervent fans of the brand, we've closely monitored their sales and collaborations, cementing their status as an industry pioneer. You can check out their offerings, like the popular Luxe sateen sheet set [here](https://www.brooklinen.com/pages/luxe). With the company marking its 12th year, I felt a mix of curiosity and concern about their decision to rework such a beloved product. To get a comprehensive perspective, our editorial team, including shopping director Rachel Fletcher and commerce partnerships lead Meg Kernahan, activated a full-scale investigation. We set out to put both the classic and redesigned Luxe through their paces: washing, fluffing, and sleeping on the fabric. After rigorous testing, one thing became abundantly clear — the new Luxe is indeed an upgrade worth celebrating. While many sequels fall flat, this new iteration joins the elite ranks of successful follow-ups alongside *Toy Story 2*. It appears Brooklinen might have pulled off something remarkable, standing out in a sea of disappointing reboots. ### Examining the Design Changes The key to understanding this relaunch lies in the details. We each took a Luxe and its successor for a test run and instantly felt the difference. The new Luxe boasts a higher thread count, giving it a more luxurious drape and smoother feel. Fletcher pointed out, "Straight off the bat, I could tell there was a much smoother handfeel." This enhanced tactile experience is vital, especially as many consumers dismiss sateen for its often glossy, 'cheap' look. Thankfully, the revamped Luxe stays true to quality without veering into that territory. Interestingly, color plays a significant role in perception. While testing the navy option, I found the new shade richer and more defined compared to the previous version, which some might see as an improvement. Kernahan observed that “the Luxe 2.0 set picks up the light in a way that nods to its lightweight, star-quality feeling.” In contrast, the older Luxe set appears somewhat more matte and is reminiscent of percale fabric in terms of drape and presentation. The updated Luxe, crafted from premium long-staple cotton sourced from Portugal, not only looks better but also feels sturdier and more refined. The meticulous increase in weight and durability transforms the experience from simply functional to genuinely indulgent. Fletcher noted that the original Luxe felt "starchier" and even "sounded scratchy," a quality that’s entirely absent in the new version. This relaunch wasn’t just a marketing trick — it’s a product that stands on its own merits, promising lasting appeal. If you’re in the market for bedding that balances comfort with quality design, the newly launched Luxe should be on your radar. This isn’t just a rehash; it's a thoughtfully curated upgrade that meets the expectations of discerning consumers.

One of the standout features of these sheets is their generous sizing. Even on a mattress as plush as mine—which includes a thick, down mattress topper—the sheets spread out easily, fitting snugly over each corner. This isn't just a small detail; it speaks volumes about how well-designed they are for comfort and functionality in everyday use. Kernahan has also observed that her sheets maintain a crisp feel throughout her morning routine, a sentiment I can't entirely relate to since I confess to being somewhat haphazard in my bed-making. For me, if the sheets are present, that’s a win.

Interestingly, both sheet sets showed remarkable transformation after just a single wash. Fletcher noted that while her previous set retained a more rigid structure and stark whiteness, the new sheets emerged softer, with colors that had mellowed since first use. Kernahan echoed this, praising the way the material softened without losing its luxurious feel. It’s impressive that even subjected to the high temperatures of New York's laundromats, these sheets came out as fluffy and silky as when they entered. Fletcher remarked, “If the new version holds up even half as well as the original, it represents a solid investment.” There’s a certain reliability here that potential buyers should appreciate.

The experience of sleeping on these sheets is significantly enhanced by their coolness and softness. With these sheets, you’ll welcome sleep even during New York’s steamy summer nights. The silkiness combined with moisture-wicking properties ensures you stay comfortable throughout the night. Kernahan has also pointed out their immediate comfort factor, noting you won’t have to endure the typical break-in stage that some percale or sateen options require, which can be a deterrent for many. Fletcher compared the softness directly to her well-loved original set—suggesting that you can have the best of both worlds without sacrificing the quality that the original set provided.